Wilson Opens First Pop-Up Store in Australia
Exclusive Emporium, Melbourne Location Offers Premium Tennis Gear and Sportswear
Wilson Sporting Goods Co., the world’s most coveted brand in tennis, is excited to announce the opening of its first-ever pop-up store in Australia, launching in early November at the renowned Emporium Melbourne. Open throughout the summer until January 31, 2025, this exclusive store will offer a unique opportunity for tennis enthusiasts and sports lovers alike to experience Wilson’s premium tennis gear and sportswear collections.
The Wilson® pop-up store will showcase an extensive range of high-performance tennis equipment, including the latest racket technologies, as well as stylish and functional sportswear designed for both on-court and off-court looks. Visitors will also enjoy personalised in-store experiences, allowing them to engage with the Wilson brand in ways that go beyond traditional retail. From expert product recommendations to premium sportswear fittings, this store is designed to elevate every aspect of a tennis lover’s game and style.
Phillip Watkins, Head of Wilson Australia & NZ, commented:
“We are thrilled to bring the Wilson pop-up store to Australia for the first time. Melbourne is known for its rich sporting culture, and Emporium, Melbourne CBD is a fitting location to introduce our premium technical offerings, coupled with our purpose to empower every human to live like an athlete. We’re not just offering premium products; we’re offering an experience that reflects the rich heritage and innovation Wilson has delivered since 1914. We look forward to welcoming both new and long-time Wilson fans into our store this summer.”
To mark the store’s launch, Wilson will offer exclusive in-store experiences and early access to the latest products, including new racket designs and sportswear collections. Tennis fans will also have the chance to engage with some of Wilson’s tennis ambassadors for store meet and greets during Australian Open season.
About Wilson Sporting Goods
Chicago, USA-based Wilson Sporting Goods Co. is the world's leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation and heritage to the world of sport – celebrating the iconic moments made possible by Wilson across Racquet Sports, Baseball, Softball, American Football, Basketball, Volleyball, Soccer and Golf. In Racquet Sports, Wilson is a global leader in tennis, padel, racquetball, badminton and pickleball. Wilson is part of Amer Sports, a global group of iconic sports and outdoor brands, publicly traded on the New York Stock Exchange.
Store Information
Location: Emporium Melbourne
Opening Date: November 4th 2024
Closing Date: January 31, 2025
