Brisbane Swatch Store
Swatch is excited to announce the opening of its newly refurbished store in the iconic Tattersall’s Arcade on the Queen Street Mall, Brisbane, Australia. Located at one of the city’s most prestigious and heritage shopping precincts in the center of Brisbane’s CBD, the newly refurbished Swatch store joins the brand’s existing retail network, which includes, Chermside in Brisbane, Collins Street & South Wharf in Melbourne, Pitt Steet Mall & Bondi Junction in Sydney, and Murray Street Mall in Perth.
Inside the new store, customers can immerse themselves in the vibrant and colorful universe of the Swatch brand. Featured collections include iconic classic Swatch styles to the very latest in fashion forward collections, counting Swatch NEON, Swatch Art Journey, and the latest pioneering Bioceramic WHAT IF…?, as well as the highly acclaimed Bioceramic MoonSwatch and the Bioceramic Scuba Fifty Fathoms collections. In addition, a dedicated area for Flik Flak, the world’s favorite Swiss watch brand for kids, will also be available.
The Swatch store, covering 77.5 square meters, faces onto the busy Queen Street Mall. The open store design invites customers to explore the world of Swatch. With bright splashes of color featured throughout, key brand stories and product collections are displayed in a fun and enticing way through 3D elements. The store concept remains true to Swatch’s typical retail style, with concrete finishes on the floor interspersed by red showcases and multicolored niches. The vibrant red couch, designed in the shape of the Swiss flag, pays homage to the brand’s heritage, and celebrates its Swiss-made watches, while LED frames on the external windows entice
customers to enter and immerse themselves in the vibrant world of Swatch. The store design is one-of-a-kind in Australia and a must visit destination for any watch lover.
The newly refurbished Swatch store is officially open
Address: 215 Queen Street Tattersalls Arcade, Shop 9-10, 4000 Brisbane, Australia
Opening hours:
Monday – Thursday: 10:00 am – 6:00 pm
Friday: 10:00 am – 9:00 pm
Saturday: 10:00 am – 6:00 pm
Sunday: 11:00 am – 5:00 pm
